“When you are staying in the jungle you got to abide by its rule else you are thrown out anytime”. Internet is one such jungle and Google is the lion that sets the rules to be worshipped. Yes, I have used the word worshipped as you can’t displease Google if you want your internet marketing to prosper. Particularly, for local region where the competition is vast and there is lot to be won. As per recent statistics, local SEO can make up to 20 % of the internet searches, a colossal figure to ignore. So, tapping this vast potential of online lookers is of paramount importance.
Google has recently revamped it search algorithm with the launch of pigeon in the fray. So, to comply with the norms that pigeon demands is imperative for ushering in the internet marketing campaign. You might be going back to the earlier paragraph that read 20% stuff. But the herculean task stands when you have to locate the same brand in multiple locations. You can’t rule out the first past the poll concept, the person whose strategy adheres to Google’s norm will race ahead in the competition. So, the question is how to figure out the solution for this problem.
Well, there are two ways that can pave the way for your marketing strategy to stay tall and distinct in the race. After being in the search engine marketing from the last two decades, we have been rigorously experimenting with the techniques that can help folks plan out their strategies that adheres to Google’s whims and fancies. In this category, the two unprecedented approaches that can be streamlined are SAAS and Owned Subdirectory Approach!
Software –As –A- Service or also known by the acronym SAAS uses sub-domain category to rank different pages. Through this pioneering technology the local page can be displayed in the best way reading the local initials like name, address, phone data (NAP), reviews and map. As this approach wields Meta and structured data strategies, you are always a step ahead in the competition for generating local searches for your products and services.
The advantage in SAAS is that web promotion takes place outside the main website so the content won’t get exhausted even if the page disappears. So, once you design the same page all over again you can use the content again.
The Second Approach Is Owned Subsidiary Approach
In this approach the advantage the practitioners can wield is they don’t have to pay for the same work done over years. So, you get the leverage of creating your brand’s visibility in multiple locations but for that you must consider long-term SEO value, in-house or partner bandwidth, data integration procedures and budget for making the strategy materialize.