Backlinks, also known as incoming links or inbound links or one-way links, are the links from one website to page from another website. These backlinks are considered as Votes for a specific page. Search engines prioritize the pages with a higher number of backlinks and rank them high on relevant search terms.
The Importance of Backlinks
Backlinks are the votes from other websites. The search engines consider these votes to understand the content is valuable, credible, and useful. The more votes you get, the higher rank you achieve. Backlinks create the foundation of Google’s original algorithm or PageRank.
Since the beginning, Google has made thousands of changes to its algorithm with every update, but backlinks remain a key ranking signal. Google has also confirmed that backlinks are one of their three most important search engine ranking factors.
What Types of Backlinks are Valuable
Not all backlinks have the same importance in ranking a website high. In simpler terms, only high-quality backlinks count. A single quality backlink is more powerful than one thousand quality backlinks. As it turns out, high-quality backlinks can be a great way to help you rank higher.
The valuable backlinks are those that:
- Come from trusted high authority sites,
- Include your target keywords in the link’s Anchor text
- Come from a site or page relevant to your site